It is somehow oddly satisfying and cathartic to have a good sentimental cry! Which brings me to my point.
Why do we love to cry at TV commercials?
WHY?
Read moreMy Love/Hate Relationship with Celebrity Products!
Endorsements are a great way to leverage your marketing and get teenagers like mine to buy your crap-ola, errr I mean, fine-fine products.
Read moreThanksgiving Marketing Tips for the Non-Walmarts
I've written about noise in marketing before here but during this time of year there are three SIMPLE strategies that are proven to work.
Read moreThe Myth of Multi-Tasking and Why We Can't Cope
We are collectively buying into a myth that we can accomplish everything everyday without error and all with a spring in our step and a twinkle in our eye. I'm going to have to call bullshit on this.
Multi-tasking is a myth.
Read moreSarcasm in Marketing (shhh, my guilty pleasure!)
Humor in advertising and especially sarcastic advertisements are some of my favorite commercials to watch, listen or read. I love and appreciate the twisted little minds that create these gems! But do they make you want to buy what they are selling? Do they make you change your mind about an issue?
Read moreSocial {+} Media = NOT Scary!
Social Media is an astonishingly effective marketing tool and should be a top priority in your marketing campaigns. To aid business owners in how to use social media I've created two short list of 5 things to DO and 5 things to NOT do on social media to give you the best results.
Read moreThe intersection of PMS and PTSD ain't pretty! Workplace bullying causes scars.
This will sound strange to you, it sounds rather peculiar to me too, but I was a victim of bullying.... as an adult, in my workplace. Guess what? It leaves scars.
Read moreWhy second thoughts, and 3rd and 4th, can be good!
For those of you who over analyze things, sorry, but this blog just ain't for you. Move along... For the rest of us, review and reflection can lead to better business outcomes.
Read morePeep to Peep | Why Showing Up Matters
But sometimes we can overlook the value of simply showing up. Person to Person. Peep to Peep.
Read moreReputation Management: It's a big damn deal, here's why.
Did you know that on some review sites, one negative review or 1 star rating can take your 5 star rating all the way down to a 2 star! In one click!
Read moreBranding advice from a nameless twin
Whether you are an identical twin, a marketing consultant, a business owner or selling a specific product, you must differentiate yourself in this chaotic market of sameness and copycatting.
Read moreWHAT?! I CAN'T HEAR YOU!!
Noise in the market are all the various advertising voices vying for every customer's attention all day everyday and ultimately their dollars. Each message getting progressively louder to cancel out the other messages.
Read moreThe story of a girl NOT named Penny.
She started out as;
The Parasite
next she was The Alien
and so on....
Peanut
Pumpkin
Snickerdoodle
Stinky Butt
Wiggle Bottom McGee
Chicka
Divalicous Bratitis
Chicklette
Bratasaurous Rex
Red Headed Warrior Princess
and most recently,
Lil Red.
Read moreEating crow... tastes nothing like chicken. A lesson in gratitude.
How do you show gratitude in your personal life? Professional life?
Read moreShow me where it hurts... Pain and Pride in marketing.
We, as marketers, have a lot of information to convey, options to sell, and demographics to target. But, if we aren't careful, it can quickly become all about minutia with the core strategy lost.
Read moreI got fired.... say it loud, I GOT FIRED!
Holy Shit! Now what?
Read more