Bam! Training The 3 Second Rule!
Part 3 in my Bam! Training program addresses the need to greet!
3-2-1-LIFT OFF!
Read moreBAM! Part 2 Problem Solving Basics!
Sh-tuff Happens!
This is part 2 in my BAM! Training Series that focuses on what to do when problems arise. Which are guaranteed to happen!
Read moreAre Trade Shows Marketing Money Well Spent? YES, If Done Correctly!
Verifiable return on investment at trade shows doesn't have to be an unattainable dream. Here are the steps to trade show success.
Read moreGettin' Real About ROI
Guide to understanding how, where and when your ideal customers are using media for best ROI potential.
Read moreWhat the !@#$ is UX? You could be using it everyday!
How are your consumers are experiencing your brand? Creating user experiences worth raving about.
Read moreRetraining Old Dogs with New Tricks! Yes, I mean you!
With the marketing landscape changing so rapidly, how can an old dog learn the new tricks?
Read moreWhen Vendors Disappoint, Don't Panic! Or do and then write a blog about it!
What SHOULD you do when everything goes horribly wrong?
Read moreDon't Make New Year's Resolutions! Do This instead!
Making resolutions feels good only for the first few days because there is nothing of substance to sustain them.
Read moreMy Love/Hate Relationship with Celebrity Products!
Endorsements are a great way to leverage your marketing and get teenagers like mine to buy your crap-ola, errr I mean, fine-fine products.
Read moreThanksgiving Marketing Tips for the Non-Walmarts
I've written about noise in marketing before here but during this time of year there are three SIMPLE strategies that are proven to work.
Read moreThe Myth of Multi-Tasking and Why We Can't Cope
We are collectively buying into a myth that we can accomplish everything everyday without error and all with a spring in our step and a twinkle in our eye. I'm going to have to call bullshit on this.
Multi-tasking is a myth.
Read moreSocial {+} Media = NOT Scary!
Social Media is an astonishingly effective marketing tool and should be a top priority in your marketing campaigns. To aid business owners in how to use social media I've created two short list of 5 things to DO and 5 things to NOT do on social media to give you the best results.
Read moreThe intersection of PMS and PTSD ain't pretty! Workplace bullying causes scars.
This will sound strange to you, it sounds rather peculiar to me too, but I was a victim of bullying.... as an adult, in my workplace. Guess what? It leaves scars.
Read moreReputation Management: It's a big damn deal, here's why.
Did you know that on some review sites, one negative review or 1 star rating can take your 5 star rating all the way down to a 2 star! In one click!
Read moreBranding advice from a nameless twin
Whether you are an identical twin, a marketing consultant, a business owner or selling a specific product, you must differentiate yourself in this chaotic market of sameness and copycatting.
Read moreWHAT?! I CAN'T HEAR YOU!!
Noise in the market are all the various advertising voices vying for every customer's attention all day everyday and ultimately their dollars. Each message getting progressively louder to cancel out the other messages.
Read moreThe story of a girl NOT named Penny.
She started out as;
The Parasite
next she was The Alien
and so on....
Peanut
Pumpkin
Snickerdoodle
Stinky Butt
Wiggle Bottom McGee
Chicka
Divalicous Bratitis
Chicklette
Bratasaurous Rex
Red Headed Warrior Princess
and most recently,
Lil Red.
Read moreI got fired.... say it loud, I GOT FIRED!
Holy Shit! Now what?
Read more