Meet Brigitte.
I know!
She doesn't look French at all!
In an earlier post here, I mentioned that I love to nickname people and apparently that extends to robotic vacuums too.
Brigitte came to us via Amazon.com a few years ago and has quickly become a valued and indispensable member of our family. We cater to Brigitte like we would anyone in the household. We pick up socks so she doesn't choke, we tuck cords so she doesn't get stuck and we set her free when she gets high centered on air grates. We also have her programmed to start each morning at 7:20 am on-the-dot with the exception of Saturday.
On weekdays, we need to leave the house to get Lil Red to school "on time" by 7:30 am..... Brigitte serves a very important morning-time service of gently reminding Lil Red that she needs to finish getting ready. When Lil Red hears Brigitte start, she knows she needs to gather up her backpack and head to the car. Mornings had been rough* prior to Brigitte...
*Rough = The Dark Side of Hell
BUT now, Brigitte replaces what was snarly and mean with her cheery little beep-beep-beep followed by her industrious whirring noise as she happily bumps along picking up last night's dinner crumbs. This SAVES mom from being the nag and if you have a teenager you know how vital this can be in keeping world peace, I mean, household peace. She also keeps the floors looking pretty good in between deep cleanings! Yeah Brigitte!
As you might imagine, this got me thinking about scheduling and automation and what else I could do to make my hectic schedule ever so slightly less hectic. My good friend, Cody Redmond over at Custom Code, Inc., who specializes in home automation, tells me that you can literally have a house smarter than you! It can turn lights on and off, turn heating and air on and off, arm and disarm alarms, turn on your shower in the morning to the perfect temperature, run full audio/visual in every room and integrate all of those things into one system AND THEN make you a cup of really good coffee! Ahh, the good life! ...perhaps someday.
Until then, I'll focus these dreams on my business and in turn, on yours. Surprisingly, or not, automating your marketing is relatively easy to do.
Don't groan... It's not just "easy for me" because I do it all the time!
It is something you can do too!
Promise.
Here's how:
- Consider scheduling your social media posts to post while you are on vacation or out doing other work. I currently use www.bufferapp.com and have one hundred posts pre-scheduled on each of my five platforms but there are many options for this service.
- Consider using an email client for email marketing advance scheduling. I use www.mailchimp.com to send out an email within 24 hours of new online content, but there are many to choose from!
- Consider scheduling blog posts in advance. I use www.squarespace.com which offers blog content scheduling and auto-feed to social media or I can load the link to buffer.
- Customize your posts for the platform. Twitter=140 characters but Facebook, Instagram, LinkedIn and others all vary in size and style.
- Review your analytics frequently to see which posts are getting the most attention and adjust accordingly. What is your best content? What time did you post it? Who is your target audience?
See? Not so hard! And in all seriousness, if I can do this, YOU CAN DO THIS!
I'm considering adding a second shift for Brigitte in the evenings but it would involve crème brûlée and Veuve Clicquot...
Before you go, if you'd like to get that aforementioned email, please complete this form. If you don't want to take this on yourself and might want me to do it for you contact me here!