Yes, I'm SHOUTING. I'M YELLING!

Why am I yelling?

Because I can't hear you over the noise of all the competing advertising messages I'm being bombarded with every minute of every day! Are you shouting too? Why are you shouting? TO BE HEARD? Are you NOISE?

Noise in the market are all the various advertising voices vying for every customer's attention all day everyday and ultimately their dollars. Each message getting progressively louder to cancel out the other messages. ....cosmetics ads, BEER ADS, AUTOMOTIVE ADS! TV, RADIO, INTERNET, SOCIAL MEDIA, BILLBOARDS, TRANSIT! THE NOISE IS DEAFENING AND IT'S EVERY- (oh! excuse me, getting carried away with the caps) where. It's everywhere.

Tell me this. Does it work to shout at your kids?

Your spouse?

Your pets?

Nope. Nope. and nope, (at least not for my furry wildebeest).

Well, guess what? It won't work to shout at your potential customers either. No one likes a yeller. Are your prospects tuning you out because there is simply too much noise? Then turn down the dial, Turbo!

Shhhhhhh........

....ahhhh, that's better.

How do you get your prospective customers to hear you without pumping up the volume? How can you possibly compete with those enormous advertising budgets and their super colorful, crazy-frantic-busy, celebrity packed, million dollar ads?

Eliminate. the. noise.

Brilliant, Janet, but how?

You go where there isn't so much noise.

Where?

By marketing your business to people who are already listening for your message. Targeting potential customers who may already be considering a purchase within your category will eliminate the noise and allows you to have a civilized conversation that will result in more happy, satisfied, and hopefully long term, customers.

Target by geography. Do you really need to market globally or nationally? Try focusing within your own region, state, city or neighborhood.
Target by demographic. Who are your best customers? Target by income level, education level, gender, age range, etc.
Target by purchase history. Are they brand loyalists? Do they regularly consume your category of products or services?
Target by intended purchases. Is your product or service the next in a series of intended purchases? Is your product or service a newer, more awesome version?

The more you narrow the target to your ideal customer the quieter it gets and the clearer your message will be received. The only sounds you'll hear? Cash register bells.

Don't waste precious time and resources being NOISE!

For information on how to eliminate the noise and target to your ideal customer, contact me here!