I'm a frugal, deal-lover but I also love luxurious, high quality, and even, rare objects.  I once bought a pair of brand new, snakeskin Via Spiga ankle boots for a amazing discount and I was actually overcome with euphoria.  Don't tell my friends though!  They think I paid full price.  It'll be our little secret, eh?  

I would have paid more, a lot more.  

While being an el-cheapo at heart, I WILL pay the right price for the right value and while I love a freebie, you have to pay to get quality.  

So how does this relate to traditional advertising?  

Several ways actually.  

One of my favorite marketing myths is the adage, "If I build it, they will come."  

Ummm, no they won't.

Seriously.

No.

Never in the history of business has that worked. Never. No one has set up shop, told no one, put up no signs, bought no ads and was successful. No one.  

When that conversation happens, I will usually assume they mean they believe in the power of referral marketing and the ripple effect.  

Now the ripple effect is something I DO wholeheartedly believe in.   But, where does the ripple begin? 

9 times out of 10 word of mouth and referral marketing begins with some form of traditional advertising.  A sign on the door, an ad in media, a direct mailing to nearby homes or business, a printed business card.  Those are all forms of traditional advertising.  

But in the world of FREE social media and dreams of "going VIRAL", should you buy advertising?   Here are 6 of the top reasons.  

Traditional paid advertising in its simplest form are broken into two types of ads.  (You can make this topic much more complicated but today's blog is all about keepin' it simple!)  

Ads that tell your brand story and ads that promote a specific product or service.  

Can you name the logo below?  Does anyone call it "Facial Tissue"?  

Let's take a peak at the types of media we are going to discuss today and the top level pro's and con's for each.  

Each type of media has it's strengths and weaknesses and your marketing goals will dictate the campaign content and ad placement.  Here are 4 steps to aid in that process.  

And finally, after a LOT of years of doing this.  I've compiled a list of some of my favorite industry secrets and tricks to getting the best dealio possible... and you KNOW how I love a good deal!  

There is a time and place for traditional advertising and the best part is you can still have free, viral and DIY in the mix.  Something about cake and eating it, or better yet, Via Spiga and wearing them!  ~J

As always, I'd LOVE to help you build your marketing strategy!  You can sign up for my newsletter HERE to get my content first, you can contact me HERE to get immediate help or you can follow me on social media for my daily musings and content I dig up from other awesome marketing experts to share with you fine folks. Just click on any of the colorful buttons on the bottom!