I hear ya, sista!  Creating content, managing content and publishing content can be as painful as being the freckled, bespectacled, middle sister in a 70's sitcom.  But instead of WHINING about it, 

button up your flares,

lace up your platforms and

let's take action!  

We all know the feeling.  You see another business being a "Marcia Brady".  They have more friends, more followers and presumably more customers.  They are the pretty, popular, cheerleader and you feel like the shlumpy, dumpy Jan Brady.  As if you aren't quite pretty enough, aren't quite popular enough and you just don't quite measure up.  Don't you worry little sis, I have a few helpful tips that can create immediate Marcia Brady like results!

 "Find out what you do best and then do your best with it!" ~Carol Brady

Here are 4 simple tips for your online content strategy!

1. Schedule time to create your own content.  While sharing others' content is good (Jan Brady), creating your own custom content in your own voice is great (Marcia Brady).  To create compelling content you need to carve out time to do so and you need a distraction free zone.  Schedule an appointment in your calendar. 
2. Know your audience.   Writing to a broad, unknown audience is okay (Jan) but writing content directed at your ideal and targeted audience is much better (Marcia).  Begin by identifying your best customers of today and replicating that to create more of the same type of customer for tomorrow. 
3. Use your keyword strategy in all content.  Your content should include the keywords you have identified as the best to target your ideal audience.  If you don't have a keyword strategy (Jan) you would be well served to start one.  Well defined keyword strategy will create synergy between your content and organic search engine results, positioning your site among the most popular!  (Marcia)
4. Schedule your posts.  Your content will be best received by your audience if they are online to see it (Marcia) and wasted if they are not. (Jan) The best way to be there when they are is to schedule your posts in advance.  Review your audience reports from your various pages to see when you have the largest audience engagement and schedule the posts to auto-feed during those peek times.  Each site will be different so schedule accordingly. 

Eventually Jan Brady was voted the most popular girl at Fillmore Junior High and with these four easy steps your website can start winning popularity contests on Google too!   For more info about how to implement these tips into your marketing strategy, contact me here! 

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