Advertising:

Technically, advertising does fall under the category of Marketing but I give this one its own tab because if done wrong this one can cost you the most and if done right can give you best return potential. 

How?  I'd say it's easy but I would be lying. It all comes down to proper placement of the proper message with the proper timing. Gosh, Janet, that sounds so easy! 

What I do:

• Assessments- where are you now, what is working and not working and where do you want and need to go?

• Creative Direction- does your current brand image and marketing efforts properly convey your business or product identity?

• Strategy development- your team and mine will put together a specific plan of attack, one month, 6 months, a year or even longer

• Strategy implementation- your team and I will assign out the specific tasks, deadlines, goals and achievement benchmarks

• Media Buying- negotiating the best possible ad rates and the greatest value packages possible

• Ad Production Management- making sure your ads are creative, effective, submitted on time and submitted correctly

• Digital, online and mobile advertising-reaching the desired demographics and converting customers